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2021 PRIZM Marketer's Guide
Type: Text
Year: 2021
Member of: BCIT School of Business + Media
Contributors: Environics Analytics Group Ltd
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more