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BCIT Business course materials. Login is required both on and off campus to access course materials.
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2022 Taking Notice: Advertising Awareness and Effectiveness in Canada (vividata)
Type: Text
Year: 2022
Member of: BCIT School of Business + Media
Publisher: Vividata
Description: For this report, we're sharing a few of our topline findings on ad awareness and effectiveness in media in Canada, based on a series of new questions and statements added to the latest SCC more
2023 Vividata Insights: How Canadians are Responding to Bill C-18
Type: Text
Year: 2023
Member of: BCIT School of Business + Media
Publisher: Vividata
Description: In June of 2023, Bill C-18, a controversial Canadian law, mandated that major tech firms compensate media outlets if they want to retain Canadian news content on their platforms. So, what does Bill C-18 mean for Canadians? Are they aware of the implications of this bill? Are they willing to adjust how they get news?
PRIZM Marketer's Guide 2020
Type: Text
Year: 2020
Member of: BCIT School of Business + Media
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more
2021 PRIZM Marketer's Guide
Type: Text
Year: 2021
Member of: BCIT School of Business + Media
Contributors: Environics Analytics Group Ltd
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more
PRIZM5 Marketer's Handbook 2019
Type: Text
Year: 2019
Member of: BCIT School of Business + Media
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more
2022 PRIZM Handbook
Type: Text
Year: 2022
Member of: BCIT School of Business + Media
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more
2023 Vividata. Cross-Media Update. Fall 2023 SCC
Type: Text
Year: 2023
Member of: BCIT School of Business + Media
Publisher: Vividata
Description: 2023 study of the Canadian Consumer.
2022 PRIZM Handbook - Reference Table
Type: Text
Year: 2023
Member of: BCIT School of Business + Media
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more
2023 PRIZM Handbook
Type: Text
Year: 2023
Member of: BCIT School of Business + Media
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM® consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials—each with its own unique profile. PRIZM® reflects Canada's demographic diversity, with 14 francophone segments, another… more