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BCIT Business course materials. Login is required both on and off campus to access course materials.
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2022 Taking Notice: Advertising Awareness and Effectiveness in Canada (vividata)
Type: Text
Year: 2022
Member of: BCIT School of Business + Media
Publisher: Vividata
Description: For this report, we're sharing a few of our topline findings on ad awareness and effectiveness in media in Canada, based on a series of new questions and statements added to the latest SCC more
2022 PRIZM Handbook
Type: Text
Year: 2022
Member of: BCIT School of Business + Media
Publisher: Environics Analytics Group Ltd.
Description: Please log in to access this document. PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials - each with its own unique profile. PRIZM reflects Canada's demographic diversity, with 14 francophone segments, another… more